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Product Launch - EUROPE: Inver House Distillers' Balblair 2001

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Inver House Distillers' Balblair 2001

//i2.aroq.com/1/balblair01.jpg

Category - Spirits, whisky, Scotch, single malt, 46% abv

Available - From this month

Location - Europe, with “other markets” planned for the new year

Price - SRP of around EUR40 (US$55) per 70cl bottle

Distribution - International Beverage Holdings

Inver House Distillers has lined up the launch of its latest Balblair vintage single malt. The 2001 edition, available from this month, replaces the 2000 variant.

Coinciding with the release, the company, which is owned by ThaiBev, has updated the packaging across the Balblair range. The girth of the box will be narrower, resulting in less packaging while being “more convenient for trade and consumers alike,” the company said.

Inver House Distillers is globally integrated into the international arm of ThaiBev, International Beverage Holdings.


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