Product Launch - US: International Spirits' Ivanabitch Vodka Dutch Apple and Cherry

By Andy Morton | 9 May 2013

Click through to view Ivanabitch's new flavours

Category - Spirits, vodka, flavoured, 35% abv

Available - Started shipping last month

Location - US, 23 states

Price - SRP of US$12.99 per 75cl bottle

International Spirits has added two new flavours to its Ivanabitch Vodka line as it courts female cocktail drinkers in the US.

Ivanabitch Dutch Apple Vodka and Cherry Vodka started shipping to 23 US states last month, the Florida-based company said yesterday (8 May). They will be available in three sizes - 37.5cl, 75cl and 1.75-litre bottles.

"Flavoured vodkas are a growing trend, because they appeal to a broader demographic of consumers," president & CEO of International Spirits Tony Elward said. “In fact, more women are switching to cocktails with flavoured vodkas as their drink of choice.”

The flavours join Peach, Red Berry, Coconut, Blackberry, Whipped Cream, Lemon, Orange and Vanilla in International Spirits' vodka portfolio. Elward said the company will introduce four more flavours this year.

In February, a survey showed that the flavoured vodka market is likely to continue to grow, with two-fifths of customers saying they intend to drink more.

Expert analysis

MarketWatch Drinks - March 2013

Datamonitor's Drinks MarketWatch provides monthly insight into the key developments in the drinks industry, including the latest news, analysis, and opinion from Europe, North America, South and Central America, and Asia Pacific.

Sectors: Product launches, Spirits