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GLOBAL: International Center for Alcohol Policies publishes harmful drinking report

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The International Center for Alcohol Policies (ICAP) has released its report into industry measures around the world to reduce the harmful consumption of alcohol.

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In the region of 3,600 different initiatives have been undertaken by drinks producers around the world, the report says. The majority of these have targeted underage drinking, drink driving, establishing national standards for responsible alcohol advertising and addressing counterfeit alcohol production.

The trade body used the opening day of its two-day industry conference in the US to launch the report, which ICAP claims shows “how seriously alcohol producers take their role in working to reduce harmful drinking”. ICAP's 'Global Actions: Initiatives to Reduce Harmful Drinking' conference started in Washington DC today (8 October).

“In compiling this report, we were struck by not only the sheer volume of initiatives being implemented, but also the broad range of approaches and the high level of industry engagement with local stakeholders,” said ICAP president Marcus Grant. “The efforts we studied demonstrate how seriously alcohol producers take their role in working to reduce harmful drinking, and they show promise for future progress and evaluation of these efforts moving forward.”

More recently, the focus has moved more towards low- and middle-income countries, the report says, with the industry looking to “identify best practices developed in the US and Europe and adapt them in a culturally sensitive manner to countries in Africa, Asia and Latin America”.

just-drinks is teaming with ICAP for its next, free webinar that looks at industry actions to reduce harmful drinking, later this month. For full details, and to register, click here.


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