The International Center for Alcohol Policies will merge with the Global Alcohol Producers Group

The International Center for Alcohol Policies will merge with the Global Alcohol Producers Group

The International Center for Alcohol Policies and the Global Alcohol Producers Group have agreed to amalgamate their operations.

The two industry-funded trade organisations confirmed on Wednesday (11 April) that the combined entity will “serve as a dedicated resource in the companies’ ongoing work to help reduce harmful use of alcohol and promote understanding of responsible drinking”. Drinks companies with board representation include: Anadolu EFES; Anheuser-Busch InBev; Asahi Breweries; Bacardi; Beam Inc; Brewers Association of Japan; Brown-Forman; Carlsberg; Constellation Brands; Diageo; Heineken; JSLMA; Kirin; Moët Hennessy; Molson Coors; Pernod Ricard; SABMiller, and UB Group.

“A key purpose of the new organisation will be to support and accelerate implementation of the 'Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking',” ICAP and GAPG said. “The organization will also work to promote understanding of the positive role of alcohol in society and the most effective policies and programmes to combat harmful use, as well as contribute to an informed debate by providing balanced and evidence-based science.”

Rick Wilson, ICAP chairman & senior VP of external affairs & corporate responsibility at Bacardi-Martini, added: “We believe this new organisation will build on our historic efforts to reduce harmful use and allow us to engage more actively with all key stakeholders.” 

The president of ICAP, Marcus Grant, will assume the role of CEO on an interim basis. Further details regarding the name of the organisation as well as its leadership will be confirmed “as information is available”.