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Product Launch - UK/IRELAND: International Brands Limited's Broadleaf Wine

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Product Launch - UK/IRELAND: International Brands Limited's Broadleaf Wine Range

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Category - Wine; Chile, California, Australia; 11-13.5% abv

Available - From this month

Location - UK, off-trade; Ireland, on-trade through BWG Spar

Price - SRP of GBP5.99-6.49 (US$9.80-10.70) per 75cl bottle

Distribution - UK, Palmer and Harvey

International Brands (IBL) has launched a range of nine varietal wines from Australia, Chile and California that includes the grape varieties for which the regions are most famous.

The Broadleaf range has similar packaging across the wines and is intended to make choosing a wine easier for consumers. IBL retail sales director Paul Hinks said: “We want to enable consumers to explore and discover grapes and regions with confidence.”

The range includes:

California

  • White Zinfandel
  • Merlot
  • Chardonnay

Chile 

  • Cabernet Sauvignon
  • Merlot
  • Sauvignon Blanc

Australian 

  • Shiraz
  • Semillon Chardonnay
  • Chardonnay

UK retailer Majestic Wine saw a single-digit rise in sales over Christmas as fine wines performed strongly. 


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