News

Product Launch - UK/IRELAND: International Brands Limited's Broadleaf Wine

Most popular

just-drinks speaks to Beam Suntory CEO - Part II

just-drinks meets Beam Suntory CEO Albert Baladi

Lift our heads out of our drinks - Trends

Chapoulaud-Floquet's Remy legacy - j-d thinks

Why the wine consumer is getting angry - Comment

MORE

Product Launch - UK/IRELAND: International Brands Limited's Broadleaf Wine Range

//i2.aroq.com/1/broadleaf_range_13jan2014-highres.jpg

Category - Wine; Chile, California, Australia; 11-13.5% abv

Available - From this month

Location - UK, off-trade; Ireland, on-trade through BWG Spar

Price - SRP of GBP5.99-6.49 (US$9.80-10.70) per 75cl bottle

Distribution - UK, Palmer and Harvey

International Brands (IBL) has launched a range of nine varietal wines from Australia, Chile and California that includes the grape varieties for which the regions are most famous.

The Broadleaf range has similar packaging across the wines and is intended to make choosing a wine easier for consumers. IBL retail sales director Paul Hinks said: “We want to enable consumers to explore and discover grapes and regions with confidence.”

The range includes:

California

  • White Zinfandel
  • Merlot
  • Chardonnay

Chile 

  • Cabernet Sauvignon
  • Merlot
  • Sauvignon Blanc

Australian 

  • Shiraz
  • Semillon Chardonnay
  • Chardonnay

UK retailer Majestic Wine saw a single-digit rise in sales over Christmas as fine wines performed strongly. 


Related Content

International Wine & Spirit Competition 2018 - The Trophy Winners, Wine

International Wine & Spirit Competition 2018 - The Trophy Winners, Wine...

International Wine & Spirit Competition 2017 - The Trophy Winners, Wine

International Wine & Spirit Competition 2017 - The Trophy Winners, Wine...

Concha y Toro mimics spirits with GTR wine range age statements - TFWA Asia-Pacific

Concha y Toro mimics spirits with GTR wine range age statements - TFWA Asia-Pacific...

Treasury Wine Estates’ Blass wine range - Product Launch

Treasury Wine Estates’ Blass wine range - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?