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GLOBAL: International Brands gives Makulu Wines labelling revamp

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International Brands has lined up a packaging update for the South African Makulu wine range.

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The company, which markets Makulu for the Imbuko winery in South Africa's Western Cape region, said earlier this week that the labelling will centre on a bull elephant design. All six variants in the mid-priced range - Chardonnay, Chenin Blanc, Pinotage, Shiraz, Pinotage Rose and Sauvignon Blanc – will benefit from the revamp.

The term Makulu means family tribal leader. Some of the proceeds from sales of the range go towards supporting the winery’s crèche and education centre, which benefits the children of those who work to produce and distribute the wines.

The packaging will be showcased at this year's London International Wine Fair.


Sectors: Wine

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