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Product Launch - GLOBAL: International Beverage Holdings' Old Pulteney Navigator

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International Beverage Holdings' Old Pulteney Navigator

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Category - Spirits, whisky, Scotch, single malt, 46% abv

Available - From mid-September, initially in the UK and US

Location - Global, key markets include the UK and US, Scandinavia, France, Germany and Belgium

Price - In UK, GBP39.99 (US$62.00) per 70cl bottle

Distribution - International Beverage Holdings

International Beverage Holdings (IBH) is adding a non-aged expression to its Old Pulteney single malt Scotch whisky portfolio. Old Pulteney Navigator is non chill-filtered, and will be available in the UK and US ahead of a global roll-out early next year.

Old Pulteney, which is produced in Wick in northern Scotland, is owned by Inver House Distillers, which in turn is controlled by IBH, the international arm of ThaiBev.

Earlier this week, IBH announced a sponsorhip tie-up for Old Pulteney with one of the yachts in the Clipper Round the World Race, which starts this weeked.

Also, earlier this month, Inver House Distillers, which also owns the Balblair Scotch whisky brand, credited Old Pulteney with driving its sales in 2012.


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