Product Launch - TRAVEL RETAIL: International Beverage Holdings' Old Pulteney Lighthouse Series
Click through to view International Beverage Holdings' Old Pulteney Lighthouse Series
International Beverage Holdings' Old Pulteney Lighthouse Series
Category - Spirits, whisky, Scotch, single malts
Available - From late-summer
Location - Global travel retail
Price - See below
Distribution - International Beverage Holdings
International Beverage Holdings has lined up a travel retail-exclusive range of single malts from its Old Pulteney Scotch whisky brand.
The three expressions that make up the Lighthouse series are:
- Noss Head, matured in American oak ex-Bourbon casks, with a RRP of GBP39.99 (US$61) per bottle
- Duncansby Head, matured in ex-American bourbon and ex-Spanish Sherry casks, with a RRP of GBP44.99 per bottle
- Pentland Skerries, matured in Spanish ex-Sherry casks, with a RRP of GBP54.99 per bottle
All three will be on show at the TFWQ Asia Pacific exhibition in Singapore next month, ahead of their launch towards the end of the Summer.
The Pulteney Distillery is the most northerly on mainland Scotland.
Late last year, International Beverage Holdings released a 40-year-old expression of Old Pulteney.
Old Pulteney’s maritime roots in the far north of Scotland have inspired a colourful new series of travel retail exclusive products celebrating three historic lighthouses.
The Old Pulteney ‘Lighthouse’ Series, set to be unveiled at the TFWA Asia Pacific Exhibition in Singapore this May, will feature three distinctive new expressions of the award-winning ‘maritime malt’. Packaged in boldly coloured designs that reflect the distinctive, high-quality whisky inside, the range will be rolled out to the global travel retail and duty free channel from late summer 2013.
Lighthouses situated near Old Pulteney distillery’s northerly coastal location in Wick were selected to develop the series:
- Noss Head: Packaged with a vibrant blue label and tube, the design features an image of the Noss Head lighthouse which the whisky is inspired by. Built in 1849 by Robert Arnot and named after the Old Norse word ‘Snos’, the lighthouse represents the nose-shaped headland where it is situated. Matured in American Oak ex bourbon casks the malt inside has a full bodied, sweet and spicy taste with hints of coconut, lemons and oranges and a long-lasting finish. RRP: £39.99
- Duncansby Head: Featuring a coral red label and tube, the eye catching packaging depicts an image of Duncansby Head lighthouse. Situated near to John O’Groats at the very northern tip of Scotland, the lighthouse protected a dangerous part of the Pentland Firth where the Atlantic waters flow into the North Sea. Matured in ex American bourbon and ex Spanish sherry casks, the whisky has a sweet full bodied taste with notes of honey, chocolate and oranges. RRP: £44.99
- Pentland Skerries: Encased in striking purple packaging, this design features images of two lighthouses of the same name. Developed with input from renowned Scottish engineer Robert Stevenson, the Pentland Skerries lighthouses were built in 1794 on the uninhabited Pentland Skerries islands off the far north eastern coast, en route to Orkney. The whisky is matured in Spanish ex sherry casks and has a sweet, full-bodied taste with hints of raisins, spices and chocolate. RRP: £54.99
Margaret Mary Clarke, Senior Brand Manager for Old Pulteney commented: ‘Old Pulteney’s Lighthouse Series represents a further investment in bringing distinctive, high quality products to the travel retail trade for the enjoyment of travelling consumers. The association with the great lighthouses of Scotland’s north easterly coast brings to life another aspect of Old Pulteney’s maritime heritage.’
The TFWA is the world's biggest duty free and travel retail association and this year’s Asia Pacific event will take place from 12th – 16th May 2013 in Singapore. The Old Pulteney Lighthouse Series will feature on International Beverages’ stand (Stand no: H27).
Original source: Company Release
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