Market research
Interbrew announced yesterday that the Ukrainian Anti-Monopoly committee has approved the sale of its 83.98% stake in Krym Brewery to the Donetsk Brewery.
A condition of Interbrew's acquisition of the Rogan Brewery in December 2000 was that the brewer, which at year-end 2000 had a 35% share of the Ukraine market, had to dispose of its stake in Krym.
Interbrew which now has three breweries in Ukraine: Rogan, in the East, Desna, North East to Kiev and Yantar in the South has a local brand portfolio that includes brands such as Chernigivske, Taller, Yantar and Rogan.
Commenting, Andre Weckx, executive vice-president of Interbrew Eastern Europe said: "We are well on track in the Ukrainian beer market."
"Our Ukrainian operations highlight the strength of our balanced approach to both mature and developing markets. Our strategy of the world's local brewer allows us to develop a leading local brand portfolio and to benefit from the opportunities that occur in this growing market," he added.
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