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UK: Interbrew UK launches "massive" free trade distribution drive

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Interbrew UK is targeting thousands of free traders during a two-month drive to try and convince the sector of the "commercial sense" of stocking draught Stella Artois. Interbrew UK's distribution push for Stella, which accounts for around one in three pints of premium lager sold in the UK (AC Nielsen) will run during March and April.


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