News

UK: Interbrew set for RTD launch

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

Brewing force Interbrew is reportedly preparing to enter the UK ready-to-drink (RTD) sector with Boru Black, an offshoot of the Boru brand, the best-selling vodka in Ireland. The major launch will be supported by a TV advertising campaign. The Boru RTD range will initially have two flavours, lemon and orange.


Related Content

How the future is shaping up for RTDs & cider - Research in Focus

How the future is shaping up for RTDs & cider - Research in Focus...

Where can RTD and cider categories find future growth? - Research in Focus

Where can RTD and cider categories find future growth? - Research in Focus...

What's coming up in white spirits in 2019? - Predictions for the Year Ahead - Comment

What's coming up in white spirits in 2019? - Predictions for the Year Ahead - Comment...

A Great British Gin Boom - The outlook for 2017 - Industry Comment

A Great British Gin Boom - The outlook for 2017 - Industry Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?