News

BELGIUM: Interbrew plans Stella launch in Moscow

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

How wine can surf the waves of consumer change

MORE

Interbrew will launch its flagship brand Stella Artois in the Russian market from April, CEO Hugo Powell told analysts in Brussels today. Announcing Interbrew's results, he praised the brand's amazing success over the past decade, which saw compound growth of 8% from 1990-1998 and has increased its market share in over 50 markets this year. Worldwide, it has sold more than 7.3m hectolitres (hl) and in its largest market, the UK, it increased this year from 3.6m hl to 4m hl.


Related Content

How did Diageo perform in FY2018? - results

How did Diageo perform in FY2018? - results...

How did Coca-Cola Amatil perform in the first half of 2018? - results data

How did Coca-Cola Amatil perform in the first half of 2018? - results data...

Shift in UK market puts Britvic's FY fiscal-2017 sales on the up - results

Shift in UK market puts Britvic's FY fiscal-2017 sales on the up - results...

Where can RTD and cider categories find future growth? - Research in Focus

Where can RTD and cider categories find future growth? - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?