Inter Rhône has appointed an export manager for the UK.

Florence Boubée-Legrand will replace François Drounau, who stood down from the association of Côte du Rhône and Rhône Valley wine producers last month.

Boubée-Legrand will be charged with focusing on the promotion and communication of Côtes du Rhône wines, maintaining the strategies and continuing the actions instigated by her predecessor.

Having spent three years with Inter Rhône, Boubée-Legrand has covered the central and northern European markets as well as parts of Asia. She will continue with these responsibilities for the foreseeable future.

"It is very exciting to have the opportunity to work on a mature market such as the UK, where Côtes du Rhône wines are already established and successful," said Boubée-Legrand.

"Côtes du Rhône is currently the number one AOC in the off-trade and I'm looking forward to the challenge of maintaining and strengthening this position in 2007."