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UK: Inspirit to distribute Sagatiba in UK

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Sagatiba has hired Inspirit Brands for its UK distribution.

The cachaça producer said today (2 July) that, from August, the drinks marketing and brand development agency will be its exclusive distributor for the UK market.

Inspirit Brands' portfolio will include Sagatiba Pura and Sagatiba Velha cachaças.

"We are delighted to welcome Sagatiba to the inspirit brands portfolio," said Stuart Ekins, sales and marketing director at Inspirit. "Sagatiba's passion for bringing premium cachaça to the world has reinvigorated the popularity of the entire category in the UK and driven significant growth in our market."

Sagatiba commercial director Nick Gillett added: "Our growth in the UK has been phenomenal and inspirit is the perfect partner to realise our vision for further success and bring the pure spirit of Brazil to everyone in the UK that appreciates great drinks."


Sectors: Spirits

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