Innovative Beverage Products (IBP) has launched its Immunity Enhanced Beverage in the US.

The company said yesterday (7 January) that the 4oz. berry-flavoured shot is now available at Kroger, Kroger Marketplace, Dillons, Fry's Food Stores, Fry's Marketplace, King Soopers, Smith's Food and Drug Store and Smith's Marketplace in the country.

"In our research we found consumers were looking for a convenient, great tasting, beneficial supplement that they could use for themselves or their families," said Donna Hartsough, senior director of brand strategy at IBP. "The Immunity Enhanced Beverage now enables consumers to help strengthen their immune system with this simple, ready-to-drink shot."

The drink is infused with a proprietary blend of ingredients, including green tea extracts, vitamin C and zinc, which is called MaxImmune.