News

US: Innovative Beverage Group signs distribution deal

Most popular

The just-drinks analyst returns

"Europe is so primed for hard seltzer" - interview

Coronavirus paves the way for e-commerce boom

Beer awards - What's the point? - comment

The just-drinks analyst returns

MORE

Innovative Beverage Group has signed a distribution deal with long-time Anheuser-Busch partner, Arkansas Distribution Company.

Innovative said today (19 March) that the deal will expand the reach of its relaxation beverage Drank to 17 counties in the north-east Arkansas region.

Peter Bianchi, CEO of Innovative, said: "This not only helps to expand distribution of our extreme relaxation beverage, but it also speaks volumes about the significance of this new functional beverage category when a well-known Budweiser distributor like Arkansas Distributing Company decides to carry our product."

Drank, launched in early 2008, is a lightly carbonated beverage infused with melatonin, valerian root and rose hips, which, according to Innovative, provide a relaxing effect.

Earlier this month, Innovative signed a deal with Select Drink to expand distribution of its 'drank' brand into St Louis, Missouri.


Sectors: Soft drinks, Water

Related Content

US health drinks company Celsius snaps up Finland's Func Food Group

US health drinks company Celsius snaps up Finland's Func Food Group...

"The future isn't to get concerned about monolithic brands like Bacardi and Smirnoff, but to encoura...

PepsiCo energy play will create

PepsiCo energy play will create "common enemy" for Coca-Cola - Monster Beverage Corp...

How has The Coca-Cola Co helped Monster Beverage Corp's global presence? - Focus

How has The Coca-Cola Co helped Monster Beverage Corp's global presence? - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?