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UK: Innocent Drinks appoints marketing chief

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UK smoothie maker Innocent Drinks has appointed a new marketing director.

Thomas Delabriere, who currently works for Walkers Snacks (PepsiCo), will take up the position in March 2009 with responsibility for managing the company's marketing team.

Delabriere will also sit on the Innocent board, reporting to the company's chief operating officer and founder Jon Wright.

Co-founder Richard Reed will continue in his role as brand director.

Innocent told just-drinks in September that like-for-like sales had fallen by around 20% in value during the previous six months. It blamed the drop on declining consumer spending power, largely due to the rising cost of bills and food staples, as part of a general economic downturn.


Sectors: Soft drinks

Companies: Innocent Drinks, PepsiCo

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