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Innerji’s Innerji Tropical Lime - Product Launch

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Innerji's Innerji Tropical Lime

Innerji contains jiaogulan, a herb used in traditional Chinese medicine

Innerji contains jiaogulan, a herb used in traditional Chinese medicine

Category - Functional drinks

Available - From last month

Location - The UK, available online from Innerji

Price - SRP of GBP13.99 (US$18.40) per 6x25cl can multipack

UK start-up Innerji has launched a caffeine-free energy drink that uses a Chinese herb as a functional ingredient.

Innerji Tropical Lime is made with jiaogulan, a plant that primarily grows in central China. Innerji said the drink provides energy and helps consumers with blood flow and circulation.

According to Innerji, the beverage is the first caffeine-free sparkling energy drink made with jiaogulan, which is used in traditional Chinese medicine.

"We are thrilled to be the first to market with the very first all-natural drink containing [jiaogulan]," said Innerji's co-founder, Moshe Parham Sassooni. "Unlike other 'natural drinks' that work to stimulate the body, Innerji is the first-ever beverage that is completely free of caffeine, providing energy naturally to the body, whatever the time of day."

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