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GENEVA: Infowines.com launches MyCellar(tm) to manage and evaluate the cellars of the world's wine enthusiasts

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MyCellar(tm), a unique consumer web-based service for wine collectors was launched today enabling wine collectors to both evaluate the real-time value of their cellars, and to sell their cellar or stocks using the information platform. The MyCellar service has been created and designed by Infowines.com and is based on their extensive information database of more than 1000 rare and speculative wines.

MyCellar(tm), complements Infowines' information platform, by enabling wine collectors to: Create, manage and evaluate their wine cellars online. The wine value reflects directly and automatically the market offers within Infowines B2B global database. These are not retail prices, rather the wholesaler and distributor prices. As such the value given to the bottles is in direct relation with the relevant market price offered by the leading European wine merchants.

- The values of the wines are realistic and up-to-date estimations, based on Infowines database of prices of more than 1,000 rare and fine wines, stocked by 300 merchants in 8 countries.

- Wine enthusiasts and collectors can also use the system to propose and sell part or all their collection to merchants that are affiliated with Infowines.

Private wine cellars are an essential part of the fine and rare wine market as they provide an important source of replenishment for the stocks of wine merchants and their clients. The value of the market for rare and speculative wines is estimated to be in the order of Sfr 8­10 billion (US$ 5-6 billion) a year.

MyCellar is provided free to collectors, with Infowines revenue coming from transaction on the sale of these fine bottles to its network of affiliated European merchants.

"This is a really exciting development that uses Infowines' existing and substantial database to provide real-time cellar management service that enables wine collectors to realistically evaluate their cellars," said Morris Katri.

InfoWines S.A. is the global Gateway to Rare Wines(tm) through its Internet portal, Infowines.com(tm). Infowines is the brainchild of wine professionals and wine lovers, Morris Katri and Arnaud Canoen Van Oudendycke, who recognized that the Internet could be used to bring together many different information sources on rare wines into one central and easily accessible service. Infowines is an independent information resource for professionals and lovers of rare wines, and the company has no affiliations with groups, producers, merchants or organisations. The company has a growing base of registered stocks of rare wines and subscribers. Infowines was founded in 1999 and is financially backed by 3i, the leading European venture capital company.

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