Leaders of Ireland's alcoholic drinks industry have joined forces with the Government to launch a new training programme to help companies and marketing agencies understand the country' advert code on drinks.

Rosemary Garth, director of Alcoholic Beverage Federation of Ireland (ABFI), and Aine Brady, minister for health promotion, will officially launch the training scheme on 30 June.

Earlier this month, ABFI rejected calls by a youth campaigns group for new laws to govern alcohol advertising, including a fixed 9pm watershed and fines for breaking the rules.