NZ: Industry and government to research "lifestyle" wines
The study hopes to capitalise on demand for "lifestyle" wines
New Zealand has launched a NZD17m (US$14m) programme to research lower-calorie, lower-alcohol wine.
The study, co-funded by the Government and wine makers including Pernod Ricard and Constellation's New Zealand units, aims to make the country the world's top producer of premium so-called “lifestyle” wines, organisers said yesterday (27 November). It will develop “new, natural techniques for grapevine growth and wine production” and capitalise on “demand for high quality, lower-calorie and lower-alcohol” wines, they said.
“Our point of difference will be producing premium wines that can be naturally produced using sustainable viticultural techniques and native yeasts - providing an important point of difference to existing processing methods,” said Philip Gregan, CEO of New Zealand Winegrowers, which is also funding the project.
Co-investors in the programme are:
- New Zealand's Ministry for Primary Industries
- New Zealand Winegrowers
- Pask Winery
- Constellation NZ
- Giesen Wines
- Indevin Partners NZ
- Lawsons Dry Hills
- Moana Park Winery
- Mount Riley Wines
- Mud House Wine Group
- Pernod Ricard NZ
- Spy Valley Wines
- Villa Maria Estate
- Whitehaven Wine Company
- Yealands Estate Wines
In figures released last month, New Zealand's wine export market rose in the 12 months to the end of June by 3% in value terms, to NZD1.2bn. Volumes, however, were down in the period by 5%.
Pernod Ricard has lifted the curtain on a "multi-million pound" visitor centre at its Beefeater gin distillery in London....
Pernod Ricard has completed its acquisition of Kenwood Vineyards in California. ...
Constellation Brands subsidiary Black Box Wines has launched a new varietal for its range of three-litre boxed wines....
- When BRIC markets go horribly wrong
- What's coming up in spirits in 2017? - Comment
- Remy Cointreau's YTD performance - Focus
- Remy Cointreau's bellwether Q3 - analysis
- What's coming up in beer in 2017? - Comment
- Diageo closes spirits e-commerce portal in UK
- A-B InBev acquires Spain's Cervezas La Virgen
- Home entertaining offers drinks opp's - Diageo
- Pernod Ricard gives Beefeater 24 packaging revamp
- Heineken in talks to buy Kirin's Brazil presence
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits