NZ: Industry and government to research "lifestyle" wines
The study hopes to capitalise on demand for "lifestyle" wines
New Zealand has launched a NZD17m (US$14m) programme to research lower-calorie, lower-alcohol wine.
The study, co-funded by the Government and wine makers including Pernod Ricard and Constellation's New Zealand units, aims to make the country the world's top producer of premium so-called “lifestyle” wines, organisers said yesterday (27 November). It will develop “new, natural techniques for grapevine growth and wine production” and capitalise on “demand for high quality, lower-calorie and lower-alcohol” wines, they said.
“Our point of difference will be producing premium wines that can be naturally produced using sustainable viticultural techniques and native yeasts - providing an important point of difference to existing processing methods,” said Philip Gregan, CEO of New Zealand Winegrowers, which is also funding the project.
Co-investors in the programme are:
- New Zealand's Ministry for Primary Industries
- New Zealand Winegrowers
- Pask Winery
- Constellation NZ
- Giesen Wines
- Indevin Partners NZ
- Lawsons Dry Hills
- Moana Park Winery
- Mount Riley Wines
- Mud House Wine Group
- Pernod Ricard NZ
- Spy Valley Wines
- Villa Maria Estate
- Whitehaven Wine Company
- Yealands Estate Wines
In figures released last month, New Zealand's wine export market rose in the 12 months to the end of June by 3% in value terms, to NZD1.2bn. Volumes, however, were down in the period by 5%.
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