Product Launch - GLOBAL: Indian Ocean Rum Co's Penny Blue rum
Click through to view Indian Ocean Rum Co's Penny Blue rum
Indian Ocean Rum Co's Penny Blue rum
Category - Spirits, rum, Mauritius, 44.1% abv
Available - From this month, limited to 5,946 units
Location - In the US and across Europe
Price - SRP of US$80 per 75cl bottle in US, EUR50 for 70cl bottle in Europe
Distribution - In UK, Berry Bros & Rudd, in France, La Maison du Whisky, in US, Anchor Distilling Co
The Indian Ocean Rum Co has teamed up with Berry Bros & Rudd Spirits to help launch its Penny Blue rum iteration. The rum has been matured in American oak whisky casks and French oak Cognac casks.
The expression is named after the Penny Blue stamp, printed in Mauritius in 1847, with only 12 of the stamps believed to be still in existence.
The Indian Ocean Rum Company and Berry Bros. & Rudd Spirits, are delighted to announce the launch of Penny Blue. Named after the world’s rarest stamp, Penny Blue is distilled at Medine, the oldest operational distillery on Mauritius, dating back to 1926. The estate is situated a few metres from the sea on the west of the island, near Bambou.
Doug McIvor from Berry Bros. & Rudd and Jean Francois Koenig, Master Distiller at Medine Distillery, have selected 14 individual casks at the very peak of their maturity. The single estate limited edition XO Mauritian rum is a vatting comprising rum matured in American oak whisky casks and French oak Cognac casks. Penny Blue is natural in colour, un-chill-filtered and has been bottled on the estate.
Luke Tegner, Brands Marketing Director of Berry Bros. & Rudd Spirits, comments: “Penny Blue is a logical addition to our range of top quality, premium spirits. For over 300 years Berry Bros. has been providing its customers with the world’s finest wine and spirits. Penny Blue fits perfectly with this heritage.”
Penny Blue tasting notes 44.1%
- Appearance: Deep amber with golden highlights.
- Nose: Soft citrus, delicate wood tannins, tropical fruits, orange blossom, rich espresso coffee notes, salted ham with cloves and honey glaze
- Palate: Beautifully balanced, smooth and complex with citrus, tropical fruits, nutty aromas with hints of vanilla
Printed in Mauritius in 1847, the Penny Blue stamp immediately became a collectors’ item because of its inscription. A mistake by the engraver resulted in it reading “Post Office” rather than the usual “Post Paid”. From the thousand stamps printed at the time, only twelve are believed to be in existence today. The Penny Blue stamp is as rare and highly collectable as this small batch rum.
The first batch of 5,946 individually-numbered bottles will be sold in the USA and Europe. The recommended retail price is £40/€50Euros/$80.
Original source: Company Release
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