INDIA: India to see local variant of Whyte & Mackay soon
United Spirits is looking to launch a locally-produced version of Whyte & Mackay whisky in India later this year.
The subsidiary of UB Group, which acquired Whyte & Mackay last year, confirmed the plans today (4 June), but was unable to give specific dates and details.
"When launched in India later this year the locally-made whisky will be priced much lower than the imported brands, but will not have an age statement on it like the Scotch whiskies," United Spirit's marketing manager, Shefali Kotnala, told just-drinks today (4 June).
"We hope to capture new whisky drinkers by offering them a locally-manufactured variant, which will be at least 60% cheaper but taste very similar, and expect them to subsequently step up to the premium brands," added Kotnala.
United Spirits already bottles a locally-manufactured version of 'Black Dog' using undiluted essence imported from Scotland along with offering the original Scotch whisky brand.
The company expects the two locally-manufactured brands to increase its present market share of 68% in the Indian Made Foreign Liquor (IMFL) market by around 5% this year.
Earlier this year, United Spirits launched the Dalmore and Jura single malt brands and the Whyte & Mackay range of blended Scotch in New Delhi.
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