INDIA: Indage to move into fruit juices
The Indage Group plans to move into fruit juices under a joint venture with the owners of the Leh Berry brand.
The Indian winemaker has teamed up with the Compact Group to form Seabuckthorn Indage Ltd (SIL), a company that will produce and market a range of health drinks and fruit juices under the Leh Berry brand name.
According to Maj Gen SS Vasudeva, chief executive of SIL, the company is setting up a production and R&D facility in Baddi in the state of Himachal Pradesh with an initial investment of INR250m (US$5.6m).
Compact launched Seabuckthorn juices under the Leh Berry name in 2003 but distribution issues and competition in the area meant the group needed the help of a JV to boost sales.
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