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HOLLAND: InBev launches take-home draught

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InBev has revealed plans to launch a take-home draught system in Holland. The company said yesterday (24 August) that Perfect Draft will follow Heineken's Beer Tender home tap system into the Dutch market in October.

The 6-litre Perfect Draft kegs, containing Inbev's Jupiler, Dommelsch and Hertog Jan brands, will retail for €199 (US$242.80) each.

Dutch breweries Grolsch and Bavaria will be the local licencees for the system, with Bavaria beer also being available in the kegs from launch. Grolsch will launch in the kegs in December, following a delay in an agreement with InBev.

Perfect Draft has been available in Belgium and Luxembourg since November last year, and will be launched in Germany this autumn, InBev said.


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