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UK: InBev launches new draught system

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InBev UK has launched a branded draught dispense system for Bass Ale and Boddingtons 4.1% Cask.

The cylinder-less beer engine addresses some of the issues associated with serving cask ale, notably product quality, the company said today (6 January). It will help retailers deliver "theatre of dispense" by allowing drinkers to see their pint being pulled at bar level.

Following feedback from trials, the unit, which originally housed three pump handles, is now available in single dispense units which can be attached to the bar side by side.

The individual dispense arrangement means the retailer can use it for as many ale brands as they want so retailers can rotate guest ales. A non-branded version will also be made available which retailers can use in tandem with the new branded unit.

The nature of the branded beer engine will encourage cask ale stocking in outlets, InBev UK added. It is easy for bar staff to use, yet has all of the "theatre" associated with hand pulling cask ale, and will help to reduce waste through increased consistency.

The design eliminates the need for a cooling jacket and the condensation problems caused by cooling so outlets do not need underbar plumbing, water lines, or additional cellar cooling.

Steve Kitching, managing director of on-trade sales at InBev UK, said: "We are innovating to improve the cask ale experience with a new draught dispense unit which has already proved successful during a live trial in a number of pubs.

"Warm beer is the most common problem associated with serving cask ale correctly and accounts for more than 90% of pints failing Cask Marque audits. The cylinder-less unit makes it possible for retailers to achieve Cask Marque recommended temperatures of 10-14 ºC from the first pint."


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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