InBev USA is to launch an addition to the Beck's brand. The company announced yesterday (7 December) that it will release Beck's Premier Light in the first quarter of next year. Beck's Premier Light will be the lowest calorie beer in the US market, with 64 calories and 3.9 grams of carbohydrates.

The new beer will start shipping in January, with a full national rollout expected for 1 March.

"We are very excited about early enthusiasm from retailers for Beck's Premier Light," says Victor Melendez, director of marketing at InBev USA. "It's a fantastic tasting beer that stays true to its German roots in both taste and its brewing process. Not only does the beer have incredibly low calories, but it will be the first low carb import to hit the US market."

Beck's Premier Light is in full-swing production at Brauerei Beck & Co in Bremen, Germany. It will be available in a 12 oz non-returnable longneck bottle in 6, 12 and 24 packs, as well as on draught.

The new beer will be supported by a national TV and print campaign, as well as a local radio and outdoor effort in key markets across the US, starting in the spring.