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JAPAN: InBev doubles imported beer presence in Japan

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InBev has confirmed the pending arrival of three of its beer brands in the Japanese market.

The Belgium-based brewer is extending its agreement with Asahi Breweries, which will see the Japanese company handle the importation and distribution of InBev's Hoegaarden, Stella Artois and Leffe in the country. Asahi previously imported and distributed Inbev's Lowenbrau, Belle Vue and Bass beer brands in Japan.

"The extension allows us to work with Asahi to continue our growth in the international premium beer segment in Japan," a spokesperson for InBev told just-drinks today (30 May).

The spokesperson pointed to the opening of two Belgian beer cafes, in Tokyo and Osaka, recently as indication of a rising interest in European beers among Japanese consumers.

A report out of the country earlier this week claimed that InBev and Asahi were considering the joint procurement of raw materials, a claim the spokesperson dismissed. "There has been no discussion of joint procurement," the spokesperson said.


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