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UK: InBev denies Boddingtons revamp plan

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InBev UK has moved to quash reports that it is looking to relaunch ale brand Boddingtons.

The company, the local arm of brewing giant InBev, said today (29 March) that it has "no plans" to revamp the brand.

A report in the UK's Marketing magazine had claimed that InBev was looking to repackage Boddingtons and had briefed design agencies on its plans.  InBev UK, however, swiftly denied those claims.

Boddingtons, which was first brewed in Manchester in 1778, has an abv content of 3.8% and 4.1% in cask.

In 2004, InBev decided to close the Boddingtons brewery in Manchester due largely to falling sales of cask ales in the UK.


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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