News

UK: InBev blames Channel 4 for Stella Artois ad blip

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

The just-drinks analyst returns

MORE

InBev UK and Channel 4 have been reprimanded by the UK's Advertising Standards Authority, after a Stella Artois advert was shown immediately after a family film.

The Stella advert was shown following the film 'Dunston Checks In' on Film4, a family film which attracted a large child audience, said the Advertising Standards Authority (ASA) yesterday (3 December).

InBev UK, producer of Stella, blamed the error on Channel 4 and said that the advert was shown without the brewer's permission.

The ASA said that Channel 4 has subsequently "accepted responsibility" for the error. The channel, it said, has "added an extra check to the process to ensure that this does not happen again".

The timing of the incident is unfortunate, emerging in the same week that the government has announced plans to more tightly control promotions for alcoholic drinks.


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

Related Content

Bounce Back Drinks UK ad banned for hangover cure claims

Bounce Back Drinks UK ad banned for hangover cure claims ...

Why being careful is not careful enough for spirits marketers - Comment

Why being careful is not careful enough for spirits marketers - Comment...

SodaStream warned over offensive language as UK bans ad

SodaStream warned over offensive language as UK bans ad...

Diageo escapes sanction after Beckham Haig Club ad complaints

Diageo escapes sanction after Beckham Haig Club ad complaints...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?