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US: InBev appoints Anheuser-Busch chiefs

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InBev has appointed a new leader for Anheuser-Busch and a North American president for the newly combined Anheuser-Busch InBev group.

David Peacock will be the new president of Anheuser-Busch, while Luiz Fernando Edmond will head Anheuser-Busch InBev in North America, InBev announced today (9 October).

The move comes after the Belgium-based brewer's shareholders last week overwhelmingly backed its US$52bn takeover of A-B.

Peacock, a native of St Louis, where A-B is based, will manage US operations for the combined company, including the Budweiser and Bud Light brands, InBev said.

Peacock joined A-B in 1992, after having served as A-B's vice president of marketing and CEO of Wholesaler Equity Development Corp, a wholly-owned subsidiary of A-B.

Luiz Fernando, who has been president of InBev Latin America and also CEO of AmBev since January 2005, will oversee all of Anheuser-Busch InBev's operations in the United States and Canada.

His positions will be filled by Joao Castro Neves, who currently serves as InBev's president for Latin America South.

InBev CEO Carlos Brito said the group's Latin American business had "thrived" under the guidance of Luiz Fernando. 

Both appointments will become effective once the takeover is complete, which InBev expects to be around the end of the year.


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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