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Product Launch – US/TRAVEL RETAIL: Imperial Brands' 4 Orange Premium Vodka

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Imperial Brands' 4 Orange Premium Vodka

Category - spirits, vodka, 40% abv

Available - From the beginning of this month

Location - The US: From selected Florida retailers, restaurants and Miami International Airport's duty free stores. It will also launch in Orlando International Airport's duty free stores later this year

Price - SRP of US$24.99 per 750ml bottle

Distribution - Southern Wine & Spirits

4 Orange Premium Vodka is the world's first vodka distilled from Florida oranges. Crafted at Florida's first registered distillery, Florida Distillers Company, the vodka is distilled from orange spirits derived from four Florida orange varieties - the Hamlin, Parson Brown, Temple and Valencia.

A print, billboard and social media brand campaign, carrying the tagline '4 Orange, 4 Florida', will support its launch in addition to state-wide product samplings.

One 750 ml bottle contains around 20 Florida oranges.

Imperial Brands is a wholly-owned subsidiary of Belvedere.


Sectors: Spirits

Companies: Belvédère Group

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