News

INDIA: IMFL market to be Bacardi's next move

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18

MORE

Bacardi International has bought over three of its grain-based Indian-made foreign liquor (IMFL) brands to replace Whyte and Mackay in its 51:49 venture with Radico Khaitan. By introducing the Whyte Hall, Genesis and Royal Peg brands, Bacardi is not only hoping to create a dent in the whisky segment but this latest venture with Radico means that Bacardi will also a position to tap the IMFL market with Whyte and Mackay's three whisky brands.


Related Content

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Int...

Diageo, Pernod Ricard and ABD to clash as IMFL goes premium - exec

Diageo, Pernod Ricard and ABD to clash as IMFL goes premium - exec...

"Havana Club belongs to Cuba" - just-drinks meets Cuba Ron Corp president Juan Gonzalez...

"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana C...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?