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Illva Saronno's Disaronno Sour - Product Launch

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Illva Saronno's Disaronno Sour

Illva Saronnos Disaronno Sour

Illva Saronno's Disaronno Sour

Category - RTD, pre-mixed, 6% abv

Available - From this month

Location - UK, The Netherlands

Price - RRP of EUR2.20 (US$2.60) per can

Illva Saronno has released a pre-mixed Disaronno Sour in a slimline can. The 25cl serve, which contains a mix of Disaronno and lemon juice, aims to capitalise on the trend for canned pre-mixed drinks. 

The company will also showcase the product at this year's TFWA exhibition in Cannes. 

"We see a huge opportunity for sales onboard airlines, particularly low cost carriers selling drinks from the bar," said Illva Saronno international sales director Domenico Toni. "Equally, for sales on ferries and cruise ships, plus F&B at airports - we see a lot of potential."

TFWA Cannes starts on 1 October.

Earlier this month, Illva Saronno partner Walsh Whiskey released two limited edition expressions under The Irishman brand.

Why big spirits firms are willing to pay for potential - Click here for a just-drinks comment


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