Ian Macleod has added a High Voltage expression to its Smokehead brand

Ian Macleod Distillers has unveiled a new pack design for its Smokehead Islay single malt whisky brand at the same time as adding a "bolder" expression.

The company said today that the new look sees the skull logo play a more prominent feature. Meanwhile, the company has rolled out Smokehead High Voltage - a 58% abv whisky.

"Smokehead has always challenged the traditional whisky world with its unconventional look and attitude, appealing to the younger and adventurous whisky drinker," said Iain Weir, brand director for Smokehead. "We've turned up the volume right across the brand. "And if Smokehead is an assault on your senses, then High Voltage is an all-out attack. Louder, bolder and more intense."

High Voltage carries a higher price tag than its Smokehead counterpart - GBP54.99 (US$77.85) compared to GBP38.99.

Smokehead, which first launched 2006, is available worldwide. 

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