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Ian Macleod Distillers lines up first UK-wide campaign for Edinburgh Gin

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Ian Macleod Distillers has rolled out its first national advertising campaign for the Edinburgh Gin brand in the UK market

The new Edinburgh Gin campaign features seven different executions

The new Edinburgh Gin campaign features seven different executions

The company said that the 'Do Your Gin Thing' initiative, which includes outdoor and social media advertising, starts today. According to Ian Macleod, the campaign is expected to reach 80% of the UK female ABC1 audience.

The campaign features seven different executions of the 'Do Your Gin Thing' creative.

"It used to be that choice was limited to one or two gin brands," said Neil Mowat, Edinburgh Gin's UK marketing director. "Today the category is driven by a choice of styles, flavours and serves. Given Edinburgh Gin's range of three London Dry variants (Classic, Seaside and Cannonball), our five... gin liqueurs, and our new ready to drink serves in cans, there really is an Edinburgh Gin to suit any event or occasion; your way."

The company rolled out the RTD serves in April. 

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