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Ian Macleod Distillers' Edinburgh Gin Raspberry Gin Fizz RTD - Product Launch

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Ian Macleod Distillers' Edinburgh Gin Raspberry Gin Fizz RTD

The Raspberry Gin Fizz RTD will be available in the off-premise channel throughout the UK

The Raspberry Gin Fizz RTD will be available in the off-premise channel throughout the UK

Category - Spirits, RTD, 6% abv 

Available - From this month

Location - The UK; available from Sainsbury's and Tesco nation-wide and in Spar stores in Scotland

Price - SRP of GBP2 (US$2.40) per 25cl can 

Ian Macleod Distillers has expanded its Edinburgh Gin RTD portfolio in the UK with the launch of Raspberry Gin Fizz.

The new variant will be available in the off-premise channel across the UK. The Raspberry Gin Fizz flavour is the third to join the Edinburgh Gin RTD range, which also includes Edinburgh Gin & Tonic and Rhubarb & Ginger Gin Liqueur mixed with ginger ale.

The new 6%-abv drink is mixed with sparkling white wine and Edinburgh Gin's Raspberry Liqueur.

"The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options," said Ian Macleod Distillers' UK MD, Neil Boyd.

Last month, Ian Macleod lined up an Edinburgh Gin virtual movie night for consumers.

The industry may be bored of gin, but is the consumer? - Click here for a just-drinks comment


Expert Analysis

Edinburgh Gin Liqueur - Success Case Study

Edinburgh Gin Liqueur - Success Case Study

Edinburgh Gin Liqueur - Success Case Study is part of GlobalData's Success and Failure case study series. It assesses the success of the gin brand's innovations for gin liqueur and strategies attracti...

VIEW REPORT

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