News

Ian Botham partners with Benchmark Drinks to launch twin Australian wine ranges

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

Is craft spirits approaching a reset moment?

How beer faces the growth challenges of tomorrow

MORE

Former England cricketer Ian Botham has joined a growing number of celebrities to launch a wine range, in a link up with Benchmark Drinks.

Ian Botham is considered one of the greats of English cricket

Ian Botham is considered one of the greats of English cricket

Botham, considered one of the greats of English cricket, is behind The Botham All-Rounder and The Botham Series of wines, which will roll out in the UK this Autumn. Both ranges will comprise regional Australian wines, with The Botham Series the more expensive of the two retailing at about GBP12 (US$16) per bottle compared to GBP8 for the All-Rounder.

Botham follows another famous face in partnering with a wine company to launch their own wine range. TV host Graham Norton works with New Zealand crowd-funded wine producer Invivo on a namesake series that he helped create.

Singer Cliff Richard also owns a winery in southern Portugal.

Benchmark is managed by former head of Accolade Wines, Paul Schaafsma. The Benchmark MD, who left Accolade in August 2016, has also served as a director on Invivo's board.

Benchmark is the latest stop in Schaafsma's post-Accolade career. He was appointed CEO of UK-based Broadland Wineries in September last year. Schaafsma left Broadland at the start of this year to set up Benchmark.

What will the wine consumer of the future look like? - Click here for a comment


Sectors: Product launches, Wine

Companies: Accolade Wines

Related Content

This week in spirits & wine, featuring an interview with Campari Group's CEO, a new CEO for Marie Brizard and digital billboards for Diageo

This week in spirits & wine, featuring an interview with Campari Group's CEO, a new CEO for Marie Br...

FREE TO READ - just-drinks' Mergers & Acquisitions database - February 2018

FREE TO READ - just-drinks' Mergers & Acquisitions database - February 2018...

"The wine business is changing" - Interview, Accolade Wines CEO Paul Schaafsma - Part I...

The wine category in 2017 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

The wine category in 2017 - just-drinks' Review of the Year, Part III - FREE TO ACCESS...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?