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How did Monster Beverage Corp perform in the first half of 2018? - results data

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  • Half-year sales climb 13.2% to US$1.87bn
  • Volumes in first six months of 2018 also rise, by 14.2%
  • Second-quarter sales up 12% to $1.02bn, volumes increase by 13.2%
  • US price rises lined up for later this year

Monster Beveraqe Corp has set a new quarterly sales record, breaking the US$1bn barrier in the second three months of this year for the first time.

A 12% rise in Q2 sales contributed to a 13% increase in the group's top line for the six months to the end of June, the energy drinks company said late yesterday. The half-year performance started with a 15% sales lift in the first quarter, Monster reported earlier this year.

The six-month period saw the continued expansion of Monster's footprint to other international markets, a strategy driven by the near-17% stake sale to The Coca-Cola Co just over three years ago.

While the company's Monster Energy portfolio - comprising Monster Energy and Mutant Super Soda - saw Q2 sales jump by 14%, the Strategic Brands segment - made up of Coca-Cola's energy offerings - was down in the three months by almost 7%. This was in part due to a change in results reporting methods, Monster noted.

Monster Beverage Corp 2018 - Sales versus 2017

20172018
Fourth Quarter810355null
Third Quarter909476null
Second Quarter9070681015873
First Quarter742146850920

Source: Company results

CEO Rodney Sacks

"We are pleased to report record quarterly net sales of more than $1bn, a first in our company's history.

"In the second quarter of 2018, we successfully launched our Monster Energy brand with the Coca-Cola bottlers in Belarus, Tanzania and Uruguay and commenced the relaunch of Monster Energy with a Coca-Cola bottler in select cities in India. We launched Monster Energy in Ecuador in July 2018 and are planning further international launches later this year."

Going forward, Monster said it intends to raise prices for the namesake range in the US later this year. The news comes against a backdrop of increased promotional spend. A 4% increase is pencilled in for November, with the NOS and Full Throttle brands set to follow - albeit at an unspecified percentage - at the start of next year.

To read Monster Beverage Corp's official results announcement, click here.

How self-serve will drive a sea-change in the soft drinks industry - Click here for a just-drinks comment


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