South Korea's Hite Jinro is to cut 100 staff as it battles flagging demand, according to a local media report.

The beer and spirits producer is offering its 3,200 workforce voluntary redundancies to reach the target, The Korea Times reported last week. The redundancies will be the first since 2012, when the company also cut 100 jobs.

"As a pre-emptive measure to more effectively cope with Korea's declining beer and soju markets, we decided to carry out the voluntary retirement programme," a Hite-Jinro official told the Times. "The plan also aims to offer our employees opportunities for fresh starts. It is a win-win solution for everyone."

According to the Times, sales for Hite Jinro, whose flagship brands include Hite beer and Chamisul soju, dropped 1% in 2016 as South Korean alcohol consumption continued to fall. Other alcohol producers, including Oriental Brewery and Lotte Chilsung said they had no plans to reduce staff, the Times reported.

International spirits makers have also faced challenged in South Korea because of weak demand. Scotch whisky export volumes to the country were down 13% to 7.5m bottles in the first half of 2016, with value dropping 17%, according to the Scotch Whisky Association.