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US: Hispanic agreement for Hat Trick Beverage

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Hat Trick Beverage has signed an exclusive distribution agreement for "Club America Energy Drink." Club America, owned by Univision, is the largest Mexican professional soccer team.

Under the terms of agreement, Hat Trick, through its Blue Line subsidiary, will have exclusive distribution rights of the berry-flavoured energy drink throughout San Diego County, whose growing Hispanic population now stands at over 1.2m.

"The agreement with Shonar Distribution, a large beverage distributor in Rancho Cucamonga, CA, is a major step for Hat Trick in the Hispanic community here in San Diego," said founder and CEO Larry Twombly. "We expect to see minimum sales of US$500,000 in the first year with high profit margins."


Sectors: Soft drinks

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