Hiro Sake is targeting the west coast of the US

Hiro Sake is targeting the west coast of the US

Hiro Sake has agreed a deal with Alliance Beverage Distributing Co as it moves to expand its presence in western US states. 

The sake producer, which first launched in the US in 2011, said the deal with Alliance will see its Hiro Junmai and Hiro Junmai Ginjo sake brands launch in the on- and off-trade in Arizona. Over the next 12 months, the company also plans to launch in Illinois, Texas, Nevada and California.

Carlos Arana, Hiro's co-Founder & CEO, said the company has seen "triple-digit growth" since last year. "Hiro has performed even better than we expected," he said. "Our goal is to become the category leader for imported Japanese sake."

Hiro Sake is brewed in the Niigata prefecture, the main sake-producing region of Japan. 

Hiro Junmai (Red) and Hiro Junmai Ginjo Sake (Blue) are both available in 72cl and 30cl bottles, with suggested retail prices of US$29.99/$15.99 and $39.99/$19.99, respectively.