The Oregon Wine Board has appointed a team to promote its interests in the UK.

The team, under the auspices of UK sales and marketing group Hilltop Wines, will set out to raise the awareness of Oregon as a "world-class wine-producing region".

Mike Coveney, founder of Hilltop Wines, said: "The team are really excited about this new project. Oregon wines have been under-represented in the UK for many years, but we are confident that working in partnership with carefully targeted importers we can establish a base from which Oregon wine can grow."

Coveney, formerly of Delicato, will be joined by Carol Sturch and Kate Sweet in boosting the presence of Oregon's wines in the UK.

Ted Farthing of the Oregon Wine Board added: "We are delighted with the appointment of Hilltop Wines to handle our new UK strategy. We are confident that the team there represents a great source of experience within the trade and a level-headed approach to ensure a successful outcome."