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UK: Hillebrand unveils new identity

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FFG Hillebrand, the beverage logistics company, has revealed a new corporate identity, featuring a new logo that it hopes will better reflect its position in the wine and spirits trade. The new logo follows JF Hillebrand's new corporate branding, which was also revealed at the London International Wine & Spirits Fair yesterday.

In a statement the company said: "In recent years, FFG Hillebrand has changed its role within the wine and spirits business to meet changing market needs. The new corporate identity highlights the evolution of the company, from traditional freight forwarder to supplier of total supply chain solutions."

"The new branding represents our expertise and professionalism in the field of providing supply chain management solutions to the wine and spirits industry," explained Tom Yusef, Chairman and Managing Director.

FFG Hillebrand handles over 40% of the wines and spirits brought into the country.


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