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UK: Highland Spring sponsors Tour of Britain cycling race

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Bottled water group Highland Spring has strengthened its links with cycling by signing a deal to sponsor The Tour of Britain 2009 and the Prostate Cancer Charity Tour Ride.

Highland Spring's logo will be visible in and around the UK road race, which is to take place from 12 to 19 September. It will start in Yorkshire and finish in London.

Highland Spring water will be given to all professional teams, while the group is also sponsoring the Prostate Cancer Charity Tour Rides, which give amateur cyclists the chance to ride the official Tour circuit and raise money for charity.   

Highland Spring is already an active supporter of cycling through its sponsorship of UK Olympic champion Chris Hoy.

The water firm recently became the official water sponsor for the Glasgow and Leicester Skyride, a partnership between British Cycling and Sky, which aims to get 1m people cycling regularly by 2013. In a series of multi-tiered events, city centre routes in each partner city will be closed for a day, enabling over 125,000 people to cycle on traffic free roads through their city.

The most recent event took place in Glasgow yesterday (23 August).


Sectors: Water

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