Highland Spring is teaming up with VisitScotland in a joint marketing campaign for the third year running. The 'Pure Scotland' advertising campaign will appear for the first time on a Highland Spring lorry transporting the product around the UK.
In addition bottles will feature an on-pack promotion across the Highland Spring range until September to win one of three five-star breaks in Scotland. The first 10,000 applicants to enter the promotion will receive a specially created 'Scotland in Style' booklet, which gives the best places to stay and dine across Scotland.
In a statement, Suzanne Casey, Highland Spring marketing manager said: "It's great to be able to show Scotland as the home of Highland Spring and an ideal short break destination in this 'Pure Scotland' advertising campaign."
Helen Campbell group marketing manager for VisitScotland, Scotland's national tourism agency for Scotland said: "We are delighted to be working with Highland Spring to highlight Scotland as a refreshing, replenishing destination - the perfect place to escape a busy life."