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UK: Highland Spring in Olympic winner sponsorship deal

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Scottish water company Highland Spring has signed a sponsorship deal with Olympic gold medallist Chris Hoy.

The Scottish track-cycler is the latest sportsman to join Highland Spring, with tennis players Andy and Jamie Murray, golfer Alistair Forsyth and snooker player Stephen Hendry all having an association with the company in the past.

The deal will see Highland Spring become the "official bottled water supplier" to Chris Hoy as he competes and trains in global competitions, the company said today (20 November).

Highland Spring said it will be working with Hoy to "inspire and motivate" youngsters to take up active sports like cycling as well as champion healthier drinking habits.

Sally Stanley, marketing director, said: "Chris Hoy epitomises dedication to sport in the best possible way.

"He will be a fantastic brand ambassador for Highland Spring and we are thrilled to have his support as we continue to seek to encourage youngsters to take up active sports and hydrate properly."


Sectors: Soft drinks, Water

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