UK: High spending Londoners to be targeted by Ruby's Cranberry Sodas

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

Bar Nøne launch proves Coca-Cola is faster


In the next phase of its support programme for Ruby's Cranberry Sodas, Britvic Soft Drinks intends to target high spending 18- to 35-year-old-male and female Londoners.An extensive London Underground poster campaign will be supported by a substantial PR campaign and on the street sampling concentrated in key London locations - calculated to catch the core target audience in the right place and in the mood."Distribution is building steadily and we feel the time is right to boost awareness of Ruby's," said Britvic's director of still drinks, Cathryn Sleight.The sampling campaign will take Ruby's to the core market in both a relaxed social atmosphere and in the office where teams will raid the chosen site quickly and effectively, leaving maps directing consumers to Ruby's stockists.Ruby's will also benefit from an enhanced label, improving standout of the name and visibility behind the bar.Lightly carbonated, Ruby's Cranberry Sodas have no artificial sweeteners, colours and preservatives and are available in cases of 18 275ml bottles with a recommended retail price of £1.35 per bottle.

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?