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Hiatus "ultra-premium" Tequila range - Product Launch

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Hiatus "ultra-premium" Tequila range

Hiatus "ultra-premium" Tequila range comprises three expressions

Hiatus "ultra-premium" Tequila range comprises three expressions

Category - Spirits, Tequila, Blanco, Reposado and Añejo, all 40% abv

Available - From next month

Location - The US, off-premise in New York City and Sarasota, Florida, and online through Drizly

Price - See below for full details, all three available in 75cl bottles

US start-up Hiatus Tequila is readying the US launch of a three-strong, 100% blue Weber agave Tequila portfolio, aimed at the higher-end of the category. Sourced from La Cofradía, a family-owned producer in the Mexican town of Tequila, the range comprises:

  • Blanco - SRP of US$43.99
  • Reposado - $48.99, and 
  • Añejo - $53.99

Hiatus was founded by Kristopher DeSoto, a Texan who previously worked in international helicopter sales.

We've created a Tequila with full transparency," said DeSoto. "We ensure that the spirit in the bottle is a true expression of what Tequila should be. The flavours and aromas are untampered with, unadulterated. Nothing added, nothing taken away."

The range will be imported into the US by MHW.

Earlier this week, Stolichnaya owner SPI Group unveiled AC/DC Thunderstruck Tequila in partnership with the Australian rock group.

Why the spirits category needs to rethink its future positioning - Click here for a just-drinks comment


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