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Product Launch - US: Heineken's Newcastle Brown Ale Newcastle Werewolf

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Heineken's Newcastle Brown Ale Newcastle Werewolf

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Category - Beer, bottled, 4.5% abv

Available - From this month, for a limited period

Location - US, on-trade on draught, off-trade in six- and 12-pack 12oz bottles

Price - Not specified

Distribution - Heineken

The US division of Heineken has added a limited-release variant to its Newcastle Brown Ale beer brand in the country.

Newcastle Werewolf, which was trialled in several US markets last year, will be available nation-wide from this month until October.

Show the press release

 

Newcastle Brown Ale Brings Back Limited Edition Werewolf

WHITE PLAINS, N.Y.--(BUSINESS WIRE)

Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf is a dual-character brew that pours “blood” red, starting smooth and ending with a bite.

“Unlike the mythical wolf-like creature said to roam the bleak moorland surrounding Newcastle, England, this Werewolf is real,” said Charles van Es, brand director, Newcastle Brown Ale. “Everyone loves a good urban legend, so we’re hoping to take advantage of the werewolf story to sell more beer this fall.”

Brewed with rye malts and offering mellow overtones of slight berry fruit and roasted caramel notes with a lingering deep bite of bitterness from Fuggle and Golding hops, Newcastle Werewolf has an alcohol by volume (ABV) of 4.5 percent with 23.4 International Bittering Units (IBUs).

Newcastle Werewolf is available nationally from August 2012 through October 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Werewolf will also be available on draught at pubs in select markets.

 

Original source: Company Release


Sectors: Beer & cider, Product launches

Companies: Heineken

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